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Candy helps you organize web content ingeniously while browsing

Using Candy, a new Chrome extension, you can mark, organize and store any type of web content. The new type of content storage application was designed along the line of the mechanics of the human mind to store captivating bits of information.

Candy facilitates and quickens conscious research and boosts the inspirational effect of browsing. Thanks to an exciting feature, the bits and bobs of information collected from all over the internet can be beaded up to form a train of thought by arranging your candies (saved contents) in the preferred order. While browser bookmarks remember the website URL only, Candy stores all the relevant information and allows for highlighting several passages of text. This way, you can save the relevant parts of every website: the very particulars that grabbed your attention.

„Candy facilitates the work of creatives, primarily, but it is also practical in other fields of profession. We based it on the memory model, and created its mechanisms accordingly” said Candy co-owner Attila Ort, who has a degree in psychology.

Unlike most of the recently developed tools, Candy is based on human psychology. Its structure was not designed along the lines of traditional engineering logics (e.g. tagging and folders), but the mechanics of the human mind and its tendency to store captivating bits of information (words or thoughts from a text, a dominating motif of a picture) more easily than complete texts or photos. Developers underlined that in addition to the source of the web contents, Candy saves all related information that affect the various fields of memory (eg. screenshot, author, highlights) to facilitate recalling it later.

The minds behind Candy are three web-veterans, Attila Ort, Péter Vágvölgyi and Attila Gajdics, while the EU Edge did the software development.

„The development of this Chrome extension brought back the times when we had been writing traditional programmes, back when the user interface and business logics tasks were still integral to our role. The tool we used is that of the web developer, but in addition to the user interface, we also had to code the backend processes, implementing unique solutions. We have also been using the beta since it was finished.” summed up the development process Róbert Szalóki, senior frontend developer at EU Edge.

Outsourced development was a hit with the owners: in addition to providing Candy with a team of professionals, EU Edge has shown flexible attitude and relieved them of a number risk factors. The shared risk and the originality of the project have been sources of extra motivation for EU

The current beta is available for free from the Chrome webshop.