Hungarian mobile payments application developer Cellum unveiled a breakthrough new technology at this year’s Money2020 conference in Las Vegas that makes ID and ticket presentation essentially copy- and forgery-proof, further advancing the vision of the smartphone as a perfect wallet.
The solution engineered by Cellum, which is best known as the developer of the renowned MasterCard Mobile remote payment app, allows for multiple sets of data to be blended together into a single graphic code that changes ten times a second. The resulting code, which can contain complete photo IDs, passports, monthly transport passes, or any kind of biometric data, can be displayed on a smartphone without risk of being copied or forwarded. The breakthrough of the new technology is its advanced storage capability, allowing the secure storage of large amounts of data.
The higher level of security offered by “Motion QR” makes the printing of e-tickets purchased online unnecessary and precludes duplication, while at the same time making the process of identifying authorized holders of such tickets both error-proof and extremely simple. As a result, it is expected to further spur the use of mobile devices for transport and event ticketing, personalized coupons and even electronic ID cards.
“Our new development opens up new horizons in the field of mobile transactions. We can turn the smartphone into a wallet that not only lets users pay, but also serves to store and present their transport and event tickets, their passes, or even such sensitive personal information as a national ID card or health insurance data. Besides security, the difference between the static and motion QR code is like photography versus motion picture. The latter holds much more information” said János Kóka, CEO of Cellum Global.
Cellum’s new solution has already drawn significant interest from several international financial institutions and global IT firms. The company is now demonstrating the new solution in Europe, USA, and Japan, the full commercial version is due to launch in early 2014.
Cellum is a leading developer of mobile payment applications. The company’s bank-grade security solutions cover all areas of m-commerce, including mobile purchases and payment as well as NFC (contactless) technologies. Systems operated by Cellum currently manage more than one and a half million secure mobile transactions per month, and the company counts among its customers and partners many banks and mobile service providers. Established in 2000, the company began a major international expansion in 2011, establishing subsidiaries in several European markets and opening representative offices in North America and Asia.
