A group of young Hungarian entrepreneurs were offered the chance to prove themselves in the Estonian based GameFounders accelerator. The team of four will travel to Estonia to develop their idea based on a unique graphical puzzle. GameFounders gathered the best of the industry as mentors for the 10 teams participating in the programme.
The team of ThinkInvisible will work on two mobile applications with the guidance of their mentors. The first is “ThinkInvisible”, a game already available in the iTunes AppStore, while the second is “LearnInvisible” a tool for expandign your vocabulary currently under development.
“We aim to create an application helping beginners to learn a language of their choice. LearnInvisible will provide an entertaining and efficient way of enhancing your vocabulary. We hope that our application will be thought of and downloaded first when it comes to learning a new language. GameFounders wasn't the only accelerator we applied to, but we were hoping all along to be accepted into this particular program. Participating in an accelerator specialised in mobile games will allow us to make the best of our idea.” – concluded Adri Bodor, the Creative Producer of the team.
ThinkInvisible is based on the concept of illusory contours developed by Italian psychologist and artist Gaetano Kanizsa. To resolve ambiguities and make sense of the world, the brain creates shapes from incomplete contours. If you only show parts of an image as clues, the brain will construct the full picture unconsciously and very rapidly. ThinInvisible applied this concept to learning by showing dominant parts of images as clues to achieve that “it's on the tip of my tounge” feeling when searching for the word.
The first images of popular culture icons using illusory contours were created in March, 2012 and with the help of ThinkInvisible's design blog they quickly spread across the Internet. Since then they attracted more that 4000 fans on different social networks. Furthermore, the recently released mobile game ThinkInvisible achieved more than 5000 downloads in less than a month. Following the success of the app they decided to apply the concept to words instead of popular figures and applied to the accelerator with the demo version. The original game is available in the iTunes AppStore.
